Arab Health, the largest exhibition for healthcare and trade professionals in the MENA region, has announced that its 2021 edition will include a four-day live event taking place at the Dubai World Trade Centre, 21-24 June, as well as a two-month-long series of online events running from 23 May to 22 July. Meanwhile, Medlab Middle East’s live show will run at the Dubai World Trade Centre from 28 June to 1 July 2021, with the online element taking place from 31 May until 18 June. The show brings together key medical laboratory and trade professionals from across the region.
Arab Health and Medlab Middle East will both be using a new digital tool, Connections Experience (CX), designed to facilitate contacts, networking and the securing of deals via a tailored timetable.
Wouter Molman (pictured), executive vice-president, EMEA – Healthcare, Informa Markets, said: “From a digital perspective, healthcare professionals can search, discover, and connect at their own pace, making the most of their valuable time. At our live events in June, we are encouraging people to attend to safeguard partnerships, strengthen relationships, see products and demos in real life, as well as develop those chance encounters only found at live events.”
In the month preceding the live event in Dubai, both Arab Health and Medlab Middle East will host a series of dedicated online focus days to allow participants to find the correct person to meet and do business.
A series of medical speciality days has also been scheduled, with experts presenting the latest advancements in a range of medical specialities.
The live events at the Dubai World Trade Centre will feature a range of keynote speeches and roundtable discussions, industry briefings, product demos and networking opportunities, as well as a series of pre-arranged one-to-one meetings.
In the month after the live event, the online platform will remain available for all participants to continue to make connections and secure deals.
“To ensure we continue to deliver an event that is representative of the success of previous years, we have adapted and created a reinvigorated format which ensures we attract the right audience and their time is being utilised to its fullest capacity,” Molman concluded.